I enjoyed this video from yesterday.
I thought about how something like this could happen and the only answer I could come up with is that that guy has an absolute wizard of a Communication Director on his campaign staff and thought this would be an excellent way to get the message out while backhanding the snot out of what passes for media just about everywhere in the world these days. Pure genius. Find a likely looking schmoe to be the "media" and then practice practice practice until it looks completely unrehearsed.
We'll see more of these I think.